Brooke Keene

Senior Vice President, Chief Experience Officer

Plano

Office

Plano
8101 Windrose Avenue
Suite 2000
Plano, TX 75024
972.934.0022

Overview

Brooke Keene serves as Chief Experience Officer, leading the Firm’s Experience Management department, responsible for shaping and advancing experiences across clients, team members, and taxing authorities. In this role, Brooke drives an integrated, enterprise-wide approach that strengthens relationships, improves outcomes, and supports the Firm’s long-term growth strategy.

With a background in accounting and taxation, Brooke brings a deep understanding of both technical excellence and operational execution to the Firm’s initiatives. She partners closely with Firm leadership and cross-functional teams to align experience strategy with business objectives, leveraging insights, feedback, and data to continuously enhance stakeholder engagement.

Brooke is passionate about building consistent, high-quality experiences that foster trust, engagement, and long-term value for clients and team members alike.

Education and Qualifications

Master of Science, Accounting (Emphasis in Taxation), The University of Texas at Dallas

Bachelor of Science, Accounting, The University of Texas at Dallas

Certified Public Accountant (CPA), Licensed in Texas (Ryan is not a CPA firm.)

Member, Customer Experience Professionals Association (CXPA)

Experience and Achievements

Senior Vice President and Chief Experience Officer, Ryan, Plano office

  • Leads the Firm’s Experience Management department, responsible for shaping and advancing experiences across clients, team members, and taxing authorities

  • With 27 years of experience with the Firm, brings deep institutional knowledge and a comprehensive understanding of its people, clients, and operations

  • Guides an integrated, enterprise-wide approach that strengthens relationships, improves outcomes, and supports the Firm’s long-term growth strategy

Served in successive enterprise leadership roles, including Vice President of Quality Assurance, Vice President of U.S. Operations, and Vice President of Global Operations, with a focus on operational excellence, quality, consistency, and continuous improvement