Brooke Keene serves as Chief Experience Officer, leading the Firm’s Experience Management department, responsible for shaping and advancing experiences across clients, team members, and taxing authorities. In this role, Brooke drives an integrated, enterprise-wide approach that strengthens relationships, improves outcomes, and supports the Firm’s long-term growth strategy.
With a background in accounting and taxation, Brooke brings a deep understanding of both technical excellence and operational execution to the Firm’s initiatives. She partners closely with Firm leadership and cross-functional teams to align experience strategy with business objectives, leveraging insights, feedback, and data to continuously enhance stakeholder engagement.
Brooke is passionate about building consistent, high-quality experiences that foster trust, engagement, and long-term value for clients and team members alike.
Education and Qualifications
Master of Science, Accounting (Emphasis in Taxation), The University of Texas at Dallas
Bachelor of Science, Accounting, The University of Texas at Dallas
Certified Public Accountant (CPA), Licensed in Texas (Ryan is not a CPA firm.)
Member, Customer Experience Professionals Association (CXPA)
Experience and Achievements
Senior Vice President and Chief Experience Officer, Ryan, Plano office
Leads the Firm’s Experience Management department, responsible for shaping and advancing experiences across clients, team members, and taxing authorities
With 27 years of experience with the Firm, brings deep institutional knowledge and a comprehensive understanding of its people, clients, and operations
Guides an integrated, enterprise-wide approach that strengthens relationships, improves outcomes, and supports the Firm’s long-term growth strategy
Served in successive enterprise leadership roles, including Vice President of Quality Assurance, Vice President of U.S. Operations, and Vice President of Global Operations, with a focus on operational excellence, quality, consistency, and continuous improvement